Improve your posture
Reverse your hunch- in just 10 minutes a day
Posture Blocks are your all-in-one tool for stretching, strengthening, and balancing.
Doonamoves is on a mission to empower working moms to move, breathe and own your posture
Redefining posture as beauty and confidence - inside and out
Together let’s reshape what it means to feel good in your body, without hours at the gym. Tag #doonamoves to be part of the #sitprettystandproud movement
Your Support Means the World to Me
I'm a one-woman, busy-mom company—juggling it all and learning one step at a time. Every Posture Block you order helps me refine and perfect the design—finding better materials and making thoughtful improvements. Thank you for being part of the very beginning!
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Get A Posture Block Today
$39.00
Flip it, balance on it, stretch over it- its dual-surface design works both the rounded top and stable base
Meet Our Founder
Hi, I’m Doona — mom of two, movement lover, and a passion-fueled founder who believes the only way to build something real is to do what you love.
Fitness has always been my anchor. Movement, my medicine. Then motherhood changed everything. I went from movement that fueled me — to days that left me drained. For a long time, I kept waiting to feel like my old self again — until one day, I realized I had to create a new version of me that fit this chapter of life.
I had 10 minutes a day — and I decided to make them count. I started focusing on my posture again through simple stretches and strength work. Every day, I consciously made the effort to stand taller, sit taller — even when I didn’t feel like it. And slowly, my energy and confidence came back.
That’s how doonamoves was born — in the thick of returning to work and riding the nonstop wave of motherhood. After over a decade of teaching others the power of movement and posture, I knew it was time to create something more — something for us. For the moms who carry it all: the careers, the kids, the endless lists.